Most businesses promote themselves on one of three things: quality, price, or speed. From there, it’s a matter of screaming “WHAT ABOUT ME?” louder than all the other companies in that box. Like densely packed puppies fighting, climbing and clawing to get the attention of the person peeking in. Chadwick Optical gave up that game a long time ago, and decided there were too many puppies in each of those boxes. And those puppies were cuter, more eager, and more energetic to tirelessly jump on each other to impress passers by. So we got in a new box. A box based on creativity and a tireless drive to find solutions. A box where underserved demographics could come with their unique needs and be served. And you know what we found? There are so many patients in this box! So many patients that have been left behind by the mantras of quality, price, and speed. So many patients that can be served through creativity and a tireless drive to find solutions. Through this journey, we have identified three principles that serve as the backbone of Chadwick Optical. Customer Service Unfortunately, in a quest to meet customer service metric goals, customer service often turns into giving the person who screams the loudest whatever it is that they’re screaming about. Yeah…we don’t do it that way. We see our customers as partners in the drive to find solutions. We are on the same team with a mutual mission to do right by your patients. Education Chadwick seeks to fill the gaps in care between the various healthcare professions. We seek to provide tools and education that take valuable information from the doldrums of scientific journals, and share it in a digestible format with the healthcare professionals who can use that information to best serve their patients. Improvisation In improv theatre, saying “No” is a no-no. It ends the game. There’s nothing to build on with a No. In improv, you always say YES! Much of what we do is improvisational. So, we never say No…at least not to eyeglass questions. We probably can’t help with that growth on your nose. But we certainly will say “YES, let’s figure out how that growth might be affecting the way your glasses sit on your face and find out if that is affecting your eyesight as a result.” By starting with YES, we’ve come up with some amazing and innovative solutions to combat vision problems, all of which you’ll find throughout our website. If you’re looking for an optical lab to get the cheapest and fastest progressives from, we are not the people to call. If you’re finding yourself with a patient whose case has you scratching your head, or you just keep hearing ‘NO’ from everyone you meet, reach out and let’s see if we can help you find answers and solutions.